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introductionWith the following data protection declaration, we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both as part of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer"). The terms used are not gender specific. As of June 22, 2020
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Table of ContentsIntroduction Person responsible Overview of processing Relevant legal bases Security Measures Transfer and Disclosure of Personal Information Data processing in third countries Use of cookies Commercial and Business Services Provision of the online offer and web hosting Contact us Video conferencing, online meetings, webinars and screen sharing Cloud Services Advertising communication via e-mail, post, fax or telephone Online Marketing Presence in social networks (social media) Plugins and embedded functions and content Planning, organization and support tools Deletion of data Change and update of the privacy policy Rights of data subjects Definition of Terms
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ResponsibleCOLUDESIGN;Corinna FalconeRiedstrasse 588316 Isny-Neutrauchburg Persons authorized to represent Corinna Falcone Email address: info(at)colu-design.de Telephone: -49 (0) 7562 709290 Imprint www.colu-design.de/impressum
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Overview of processingThe following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects. Our website can usually be used without providing any personal data. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on our website, this is always done on a voluntary basis as far as possible. This data will not be passed on to third parties without your express consent. Types of data processed Inventory data (e.g. names, addresses). Content data (e.g. text input, photographs, videos). Contact details (e.g. email, telephone numbers). Meta/communication data (e.g. device information, IP addresses). Usage data (e.g. websites visited, interest in content, access times). Location data (data that indicates the location of an end user's end device). Contract data (e.g. subject of the contract, term, customer category). Payment data (e.g. bank details, invoices, payment history). Categories of data subjects Employees (e.g. employees, applicants, former employees). Business and contractual partners. Prospects. Communication partner. Customers. Users (e.g. website visitors, users of online services). Purposes of processing Provision of our online offer and user-friendliness. Visit action evaluation. Office and organizational procedures. Cross-Device Tracking (processing of user data across devices for marketing purposes). Direct marketing (e.g. by e-mail or post). Interest-based and behavioral marketing. Contact requests and communication. Conversion measurement (measurement of the effectiveness of marketing measures). Profiling (creating user profiles). Remarketing. Range measurement (e.g. access statistics, recognition of returning visitors). Tracking (e.g. interest/behavioral profiling, use of cookies). Contractual benefits and service. Managing and responding to requests. Target group formation (determination of target groups relevant for marketing purposes or other output of content).
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Relevant legal basesIn the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the regulations of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. If more specific legal bases are relevant in individual cases, we will inform you of them in the Privacy Policy with. Consent (Art. 6 Para. 1 S. 1 lit. a DSGVO) - The person concerned has given their consent to the processing of their personal data for a specific purpose or several specific purposes. Performance of a contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures that are required on request of the data subject. Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject. Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR) - Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject require the protection of personal data. National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.
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Safety measuresWe take appropriate technical measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, ensuring availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we already take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
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Transfer and Disclosure of Personal DataAs part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or that it is disclosed to them. The recipients of this data can include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
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Data processing in third countriesIf we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this only takes place in accordance with the legal requirements. Subject to express consent or contractually or legally required transmission, we only process or leave the data in third countries with a recognized level of data protection, which includes US processors certified under the "Privacy Shield", or on the basis of special guarantees, e.g. contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, information page of the EU Commission: https://ec.europa.eu/info/law/law- topic/data-protection/international-dimension-data-protection_en ).
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Use of cookiesCookies are text files containing data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that fulfill the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also known as "user IDs")
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The following cookie types and functions are distinguished:Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser. Permanent cookies: Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users, which are used to measure reach or for marketing purposes, can be stored in such a cookie. First-party cookies: First-party cookies are set by us. Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information. Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies can be absolutely necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons). Statistics, marketing and personalization cookies: Cookies are also usually used to measure range and when the interests of a user or their behavior (e.g. viewing certain content, using functions, etc.) on individual websites be stored in a user profile. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also referred to as "tracking", i.e. tracking the potential interests of users. . If we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or when obtaining consent. Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and its improvement) or if the use of cookies is necessary to fulfill our contractual obligations. Storage period: If we do not provide you with any explicit information on the storage period of permanent cookies (e.g. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years. General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent you have given or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). . You can initially declare your objection using the settings in your browser, e.g. by deactivating the use of cookies (which can also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ will. You can also receive further objection notices as part of the information on the service providers and cookies used. Processing of cookie data on the basis of consent: Before we process or have data processed as part of the use of cookies, we ask users to give their consent, which can be revoked at any time. Before consent has not been given, cookies may be used that are absolutely necessary for the operation of our online offer. Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses). Persons affected: users (e.g. website visitors, users of online services). Legal basis: consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
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Commercial and Business ServicesWe process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships and related measures and within the framework of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries. We process this data to fulfill our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information as well as the corporate organization. We only pass on the data of the contractual partners to third parties within the framework of the applicable law to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the persons concerned (e.g. to telecommunications, transport and other auxiliary services involved as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration. We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special markings (e.g. colours) or symbols (e.g. asterisks or similar), or personally. We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. for as long as it has to be kept for legal archiving reasons (e.g. for tax purposes usually 10 years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order. Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers. Agency services: We process our customers' data as part of our contractual services, including, for example, conceptual and strategic advice, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/ Consulting services and training services may include. Artistic and literary services: We process the data of our clients in order to enable them to select, purchase or commission the selected services or works and related activities as well as their payment and delivery or execution or provision. The required information is marked as such within the framework of the contract, order or comparable contract and includes the information required for delivery and billing as well as contact information in order to be able to hold any consultations. Project and development services: We process the data of our customers and clients (hereinafter referred to as "customers") in order to enable them to select, purchase or commission the selected services or works and associated activities as well as their payment and to enable provision or execution or provision. The required information is marked as such within the framework of the conclusion of the contract, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we receive access to information from end customers, employees or other persons, we process this in accordance with the legal and contractual requirements. Types of data processed: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject of the contract, term, customer category). Persons affected: interested parties, business and contractual partners. Purposes of processing: contractual services and services, contact requests and communication, office and organizational procedures, management and response to requests. Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), Legal obligation (Art. 6 Para. 1 S. 1 lit. c. GDPR), Legitimate interests (Art. 6 paragraph 1 sentence 1 lit. f. GDPR).
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Provision of the online offer and web hostingIn order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services. The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites. Collection of access data and log files: We ourselves (or our web hosting provider) collect data for each access to the server (so-called server log files). The address and name of the retrieved websites and files, date and time of retrieval, amounts of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong. The server log files can be used for security purposes, e.g. to avoid server overload (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure server utilization and stability . Types of data processed: content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses). Persons affected: users (e.g. website visitors, users of online services). Purposes of processing: contractual services. Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR). Services and service providers used: Wix: hosting platform for websites; Service Provider: Wix.com ltd., Tel Aviv, 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA; Website: https://www.wix.com; Privacy Policy: https://de.wix.com/about/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnbGAAS&status=Active.
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contactWhen contacting us (e.g. via contact form, e-mail, telephone or via social media), the details of the requesting person will be processed insofar as this is necessary to answer the contact request and any requested measures. Answering of contact inquiries within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of legitimate interests in answering the inquiries. Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos). Persons affected: communication partners. Purposes of processing: contact requests and communication. Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
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Video conferencing, online meetings, webinars and screen sharing"We use platforms and applications from other providers (hereinafter referred to as "third-party providers") for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings. When selecting third-party providers and their services, we observe the legal requirements. In this context, the data of the communication participants are processed and stored on the servers of third-party providers, insofar as these are part of communication processes with us. This data may include, in particular, registration and contact details, visual and vocal contributions, as well as entries in chats and shared screen content. If users are referred to the third-party providers or their software or platforms as part of communication, business or other relationships with us, the third-party providers can process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers. Notes on the legal bases: If we ask users for their consent to the use of third-party providers or certain functions (e.g. consent to the recording of conversations), the legal basis for processing is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners. In this context, we would also like to refer you to the information on the use of cookies in this data protection declaration. Skype, Zoom, Other providers: Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/ Communication data (e.g. device information, IP addresses). Persons affected: communication partners, users (e.g. website visitors, users of online services). Purposes of processing: contractual services and services, contact inquiries and communication, office and organizational procedures, direct marketing (e.g. by email or post). Legal basis: consent (Art. 6 Para. 1 S. 1 lit. a GDPR), fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para 1 p. 1 lit. f. GDPR). Services and service providers used: Zoom Skype: Messenger and conferencing software; Service Provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website: https://www.skype.com/de/; Data protection declaration: https://privacy.microsoft.com/de-de/privacystatement, security instructions: https://www.microsoft.com/de-de/trustcenter; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active.
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cloud servicesWe use software services accessible via the Internet and running on their providers' servers (so-called "cloud services", also referred to as "software as a service") for the following purposes: document storage and administration, calendar management, e-mail Mailing, spreadsheets and presentations, exchanging documents, content and information with designated recipients or posting web pages, forms or other content and information, as well as chatting and participating in audio and video conferences. In this context, personal data can be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us, as set out in this data protection declaration. This data can include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their content. The providers of the cloud services also process usage data and metadata, which they use for security purposes and to optimize the service. If we use the cloud services to provide forms or other documents and content for other users or publicly accessible websites, the providers may place cookies on the users' devices for web analysis purposes or to save user settings (e.g. in the case of the Media control) to remember, save. Notes on legal bases: If we ask for consent to use the cloud services, the legal basis for processing is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of the cloud services has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient and secure administration and collaboration processes) Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/ Communication data (e.g. device information, IP addresses), contract data (e.g. subject of the contract, term, customer category). Persons affected: customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners. Purposes of processing: office and organizational procedures. Legal basis: consent (Art. 6 Para. 1 S. 1 lit. a GDPR), fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para 1 p. 1 lit. f. GDPR). Services and service providers used: Apple iCloud: cloud storage services; Service Provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Website: https://www.apple.com/de/; Privacy Policy: https://www.apple.com/legal/privacy/de-ww/. Dropbox: cloud storage services; Service Provider: Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA; Website: https://www.dropbox.com/de; Privacy Policy: https://www.dropbox.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnCLAA0&status=Active; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://www.dropbox.com/terms/business-agreement-2016. Google Cloud Services: cloud storage services; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/; Data protection declaration: https://www.google.com/policies/privacy, security instructions: https://cloud.google.com/security/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Active; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://cloud.google.com/terms/data-processing-terms; Additional information on data protection: https://cloud.google.com/terms/data-processing-terms.
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Promotional communication via e-mail, post, fax or telephone"We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements. The recipients have the right to revoke their consent at any time or to object to advertising communication at any time. After revocation or objection, we can store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, telephone numbers). Persons affected: communication partners. Purposes of processing: direct marketing (e.g. by email or post). Legal basis: consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
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Online marketingWe process personal data for online marketing purposes, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness. For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed. The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (e.g. e-mail addresses or names) are stored as part of the online marketing process, but pseudonyms. This means that we and the providers of the online marketing process do not know the actual identity of the users, only the information stored in their profiles. The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider. On an exceptional basis, plain data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network connects the user's profile with the aforementioned information. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration. In principle, we only receive access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, i.e. e.g. to the conclusion of a contract with us. The conversion measurement is only used to analyze the success of our marketing measures. Unless otherwise stated, please assume that cookies used will be stored for a period of two years. Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration. Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses). Persons affected: users (e.g. website visitors, users of online services), interested parties. Purposes of processing: Tracking (e.g. interest/behaviour-related profiling, use of cookies), remarketing, evaluation of visits, interest-based and behavior-related marketing, profiling (creating user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (e.g. access statistics , Recognizing returning visitors). Security measures: IP masking (pseudonymization of the IP address). Legal basis: consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR). Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the options for objection specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you can turn off cookies in your browser settings. However, this can limit the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-Territory: https://optout.aboutads.info. Services used and service providers: Google Analytics: online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Objection option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
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Presence in social networks (social media)We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us. We would like to point out that user data may be processed outside of the European Union. This can result in risks for users, for example because it could make it more difficult to enforce user rights. Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created based on usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us. Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/ Communication data (e.g. device information, IP addresses). Persons affected: users (e.g. website visitors, users of online services). Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors). Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR). Services used and service providers: Instagram: social network; Service Provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy. Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Possibility of objection (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com/legal/ terms/information_about_page_insights_data.
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Plugins and embedded functions and contentWe integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be graphics, videos or social media buttons and articles, for example act (hereinafter collectively referred to as “Content”). The integration always requires that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, websites to be referred to, the time of the visit and other information on the use of our online offer and can also be linked to such information from other sources. Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration. Types of data processed: usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user's end device), contact data ( e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos). Persons affected: users (e.g. website visitors, users of online services), communication partners. Purposes of processing: Provision of our online offer and user-friendliness, contractual services and services, contact inquiries and communication, direct marketing (e.g. by e-mail or post), tracking (e.g. interest/behavioral profiling, use of cookies), interest-based and behavioral Marketing, profiling (creating user profiles). Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR), consent (Art. 6 Para. 1 S. 1 lit. a GDPR). Services and service providers used: Google Fonts: We integrate the fonts ("Google Fonts") from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Google Maps: We integrate the maps of the service “Google Maps” from the provider Google. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually as part of the settings on their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (ensuring the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; Objection option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
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planning, organization and tools"We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organisation, administration, planning and the provision of our services. When selecting third-party providers and their services, we observe the legal requirements. In this context, personal data can be processed and stored on the servers of third-party providers. Various data may be affected by this, which we process in accordance with this data protection declaration. This data can include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their content. If users are referred to the third-party providers or their software or platforms as part of communication, business or other relationships with us, the third-party providers can process usage data and metadata for security purposes, for service optimization or for marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers. Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre)contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration. Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/ Communication data (e.g. device information, IP addresses). Persons affected: communication partners, users (e.g. website visitors, users of online services). Purposes of processing: contact requests and communication. Legal basis: consent (Art. 6 Para. 1 S. 1 lit. a GDPR), fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Para 1 p. 1 lit. f. GDPR). Services and service providers used: WeTransfer: transfer of files over the Internet; Service Provider: WeTransfer BV, Oostelijke Handelskade 751, Amsterdam, 1019 BW, The Netherlands; Website: https://wetransfer.com; Privacy Policy: https://wetransfer.com/legal/privacy.
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deletion of dataThe data processed by us will be deleted in accordance with the legal requirements as soon as your consent to processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person. Further information on the deletion of personal data can also be provided in the context of the individual data protection information in this data protection declaration.
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Change and update of the privacy policyWe ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification. If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.
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Rights of data subjectsAs a data subject, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR: Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR ; this also applies to profiling based on these provisions. If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising. Right to withdraw consent: You have the right to withdraw consent at any time. Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements. Right to rectification: In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you. Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively to request a restriction of the processing of the data in accordance with the legal requirements.< /p> Right to data transferability: You have the right to receive the data that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request its transmission to another person responsible. Complaints to the supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of the personal data concerning you violates the GDPR.
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definitions of termsThis section provides you with an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically. Visit campaign evaluation: "Visit campaign evaluation" (English "Conversion Tracking") refers to a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the user's device within the website on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the ads we placed on other websites were successful). IP masking: "IP masking" is a method in which the last octet, i.e. the last two digits of an IP address, is deleted so that the IP address no longer uniquely identifies a person IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing Interest-based and behavioral marketing: One speaks of interest-based and/or behavioral marketing when potential user interests in ads and other content are predetermined as precisely as possible. This is done using information about their previous behavior (e.g. visiting certain websites and staying on them, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes. Conversion measurement: Conversion measurement is a method that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the website on which the marketing measures take place and then called up again on the target website. For example, we can use this to understand whether the ads we placed on other websites were successful. Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Profiling: "Profiling" means any type of automated processing of personal data, which consists in using this personal data to identify certain personal aspects relating to a natural person (depending on the type of profiling, this includes Information regarding age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) to analyze, evaluate or predict (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes. Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as website content. With the help of the range analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for range analysis purposes in order to recognize returning visitors and thus obtain more precise analyzes of the use of an online offer. Remarketing: One speaks of "remarketing" or "retargeting" when, for advertising purposes, for example, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements, to remember. Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavior and interest information with regard to the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called Profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests. Person responsible: The "responsible person" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. Processing: "Processing" is any process or series of processes carried out with or without the aid of automated processes in connection with personal data. The term goes far and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion.
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