Brand Design & Brand Strategy
Catchy branding ensures that your brand stays in the minds of your customers and grows through constant new sales.
Brand strategy
Brand identity
Brand application
• Develop brand identity
• Target group analysis
• Brand positioning
• Brand communication
• Brand values
• Brand culture
• Brand architecture
• Brand monitoring and maintenance
• Main logo, secondary logo
• Color scheme / typography
• Visual elements
• Brand name and slogan
• Tonality and language style
• Brand values and mission
• Brand personality
• Visual consistency
• Advertising materials
• Website, online presence, social media
• Packaging and product design
• Employee clothing and equipment
• Store design and POS materials
• Corporate Communications
• Events and trade fairs
• Vehicle lettering
Brand strategy (Branding)
Developing a brand strategy is a creative adventure that we embark on together to put your vision into perspective. It's not about empty slogans or general concepts, but about defining a clear direction that suits you exactly. Together, we find out who you are, how you want to be perceived, and what emotions you want your customers to feel when they come into contact with your brand. From these insights, we develop a tailor-made strategy that makes your marketing consistent and authentic.
Brand identity (Brand design)
After developing a solid brand strategy (branding), I focus on the heart of your brand - your visual identity (brand design). Studies show that 90% of all short-term judgments about products are based on colors alone. That's why I design color palettes, typography, and visual elements with the utmost care to authentically reflect your values. It's not about fitting into a pre-made mold, but about making your uniqueness visible and communicating your vision. The goal: a brand that is seen and immediately creates trust and recognition.
Think of your brand as a story - every interaction with your customers writes a new chapter. Whether scrolling through your social media channels, enjoying a meal, or entering your store - every moment is a chance to make a lasting impression. Your brand story should reflect everything important to you. In addition to a well-thought-out brand strategy and a unique brand identity, I can offer you additional services such as social media templates, highlight covers, thank you cards, packaging design, and much more. And of course, I will also support you in the implementation - so that your story comes to life.
